Les Moise was started in 1946 by a man called Leicester Moise in a large house on Astor Street in Milwaukee. We originally specialized in hunting, fishing, golf, clothing, and equipment. There was a gun display on the first floor of our original store, a golf club display, and a a fishing tackle and rod section. The upstairs of this building was a display of ski equipment and clothing. The basement was used for shipping and receiving, along with a service area for equipment sold.
After WWII ended, Clem Rosmann returned from the Philipines and started working part time at Les Moise while going to school at Marquette University. While the store was still on Astor Street, we bought ski equipment for the first time to add to the other sporting goods we sold. In the 1950's, Les Moise passed away and nobody in the Moise family wanted the store, so Clem bought it. Soon after, he moved the store to Whitefish Bay on Silver Spring Dr. and found its niche in ski, tennis and snowboarding equipment and clothing.
In the 1994, we opened a store in Brookfield, WI renting a storefront at the newly built Harvard Square shopping mall. We were there for 14 years and then had the opportunity to buy a building on Bluemound. It was the Bartz Party Store. It was more than twice the size of our Harvard Square store and had its own parking lot. We moved into that store in 2008 and are still there to this day. Unfortunately, Clem Rosmann passed away in January 2008 and did not get to see the new store open.
Having a bigger store and our own parking lot was very successful for us. So, we started looking for that same situation to move the Whitefish Bay store to. In 2013 we found a lot in Mequon and built our own store - opening in 2014.
Both stores specialize in Skiing, Tennis & Snowboarding equipment, clothing and many services for those sports. We continue to strive to be Milwaukee's best sporting goods store, and provide the best brands in the sports we specialize in.
We understand that people come to us to get equipment, clothing and services for activities they do to have fun. Keeping that in mind, we try to give the best selection, service and advice to help people enjoy and excel in those activities. We are skiers, snowboarders and tennis players ourselves.
We are thankful for our decades of success and grateful to our many loyal customers over the years.