Winter
Ski · Snowboard · Court Sports · Since 1946
From first chair to match point, we help you choose, fit, tune and test the gear you take outside. Family-owned in Wisconsin since 1946.
You can buy gear anywhere. You come here to get it right.
A size chart can’t see your foot. A spec sheet can’t tell you how a racquet feels on your forehand. That takes a conversation — and for 80 years, that’s been our job.
Choose your sport
Winter
Court
What we do
Ask AI. Then ask us.
AI doesn’t snowboard. AI doesn’t play tennis. AI has never tried on a boot or a shoe.
We ski. We snowboard. We play tennis.
More people ask it what they should be on before they come in, and that’s fine — bring the answer with you. We’ll check it against the things it can’t see: your feet, your game and where you actually play.
We can help you enjoy the things you love to do. That’s the whole point of the gear.
Since 1946
It started in 1946 on Astor Street in downtown Milwaukee, under the Moise family. Our owner’s father bought the shop from them after working here through college — and today a third generation of the family is on the floor. Still family-owned, and still built on the same idea: know the gear, know the customer, and stand behind both.
Skis got wider. Snowboarding showed up. Pickleball exploded. Platform tennis found people willing to stand outside in January. Padel brought the glass into play.
The equipment changed. The reason people walk through the door didn’t — they want someone who knows what they’re looking at, and cares whether they get it right.
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Our stores
Come in with a question. Try things on, pick things up, compare a few. You don’t need to know exactly what you need before you walk in — that’s what we’re here for.
Mon–Fri 10am–7pm · Sat 10am–5pm · Sun 11am–5pm
April through August, Sunday is 11am–4pm.
Mon–Fri 10am–7pm · Sat 10am–5pm · Sun 11am–5pm
April through August, Sunday is 11am–4pm.
Book / Ask
A boot fitting. A tune. A demo. Stringing. Rentals. Or maybe you don’t know exactly what you need yet — tell us your sport, what you’re after and which store works best, and we’ll take it from there.